Hello, Wine | Copy, Email Strategy, Concept One email in a series to launch wine in the Good Eggs marketplace focused on differentiation. Peep that ombre.
Rainy Day Email Series | Copy, Strategy, Concept Experimented with a series of "right time, right place" emails, this one sent during a massive downpour in San Francisco. The experiment worked, and drove an additional 150+ orders.
Resolutions for Real Life | Email Strategy, Concept A promotional email part of our larger anti-resolutions New Year's campaign targeted at lapsed customers.
Valentine's Day | Copy, Concept Driving home Good Eggs' "Absurdly Fresh" brand pillar in the context of the holiday with many a pun.
Product Launch | Copy, Strategy This email launched Weeknight Dinner Bundles, a series of products aimed at solving dinner for our customers.