Hello, Wine | Copy, Email Strategy, Concept  One email in a series to launch wine in the Good Eggs marketplace focused on differentiation. Peep that ombre. 

Hello, Wine | Copy, Email Strategy, Concept
One email in a series to launch wine in the Good Eggs marketplace focused on differentiation. Peep that ombre. 

Rainy Day Email Series | Copy, Strategy, Concept  Experimented with a series of "right time, right place" emails, this one sent during a massive downpour in San Francisco. The experiment worked, and drove an additional 150+ orders. 

Rainy Day Email Series | Copy, Strategy, Concept
Experimented with a series of "right time, right place" emails, this one sent during a massive downpour in San Francisco. The experiment worked, and drove an additional 150+ orders. 

Resolutions for Real Life | Email Strategy, Concept  A promotional email part of our larger anti-resolutions New Year's campaign targeted at lapsed customers. 

Resolutions for Real Life | Email Strategy, Concept
A promotional email part of our larger anti-resolutions New Year's campaign targeted at lapsed customers. 

Valentine's Day | Copy, Concept  Driving home Good Eggs' "Absurdly Fresh" brand pillar in the context of the holiday with many a pun. 

Valentine's Day | Copy, Concept
Driving home Good Eggs' "Absurdly Fresh" brand pillar in the context of the holiday with many a pun. 

Product Launch | Copy, Strategy  This email launched Weeknight Dinner Bundles, a series of products aimed at solving dinner for our customers. 

Product Launch | Copy, Strategy
This email launched Weeknight Dinner Bundles, a series of products aimed at solving dinner for our customers.